When it comes to online media platforms, there are few more powerful for artist discovery than YouTube.
Truly, YouTube is crammed with more video information than you can possibly watch in a lifetime. And there is a lot of rubbish to wade through.
On the other hand, YouTube is one of the most visited sites in the world. It’s tied to many social media platforms and is commonly frequented by people who eschew social media. If there is one place for a musician or producer to really focus their online efforts, YouTube is a good contender.
How can you use YouTube in your favor?
Wait for it…..it depends.
If you’re just a producer, you can use the platform to showcase the artists that you’ve worked with. Maybe even include an electronic press kit. Here’s an explanation from Make Use Of:
Right off the bat, you need to shoot an EPK, my musically-gifted friend. However, what exactly is an EPK? Well, it’s an electronic press kit, and basically, this is a video that provides a sample of your music (playing in the background, likely) along with interview answers detailing exactly who you are, what your goals happen to be, and your style of music. Think of it as a bio on you and your band.
So, the EPK can work well for an artist, not just a producer. Musicians can go even further to establish their musical identity on-line.
This article form Make Use Of advocates doing covers of famous songs, which is a good way to get people to stumble on your work. But a word of personal advice: try to make your covers stand out. The one guitar cover of “Somebody I Used to Know” by Walk Off the Earth is a great example of turning a song on its ear while staying faithful to the original. It wouldn’t have created such an impact if it was virtually identical to the original.
But you could sum all this up by saying that you should populate your YouTube channel with quality content. It doesn’t have to be a cover song. It could be an extended interview or your newest DIY music video. But if you put some effort into making it great, you should share it with the world on YouTube.