Before people even create a podcast the biggest quesetion on their minds is how to promote it. This is a good thought to have because you will need to promote your podcast for viewers to even find you. A couple good places to start would be finding out how users find new podcasts. The other question is how many downloads you should be getting. You can have a great podcast but if nobody knows about it, you will not be likely to succeed. Start with knowing who you want to reach and go from there.
- If your podcast is operating under the radar, you need to discover how it is that the podcast audience you seek finds and downloads new podcasts.
- You should also fix on a realistic number of podcasts you should expect to be regularly downloaded from your site.
- If you have other goals, beyond getting downloads and significant traffic, you need to articulate them clearly on paper so you can achieve them.
“If you never do any podcast promotion, then it’s unlikely your show will fulfil its true potential.”